Can Live Streaming video help you and your organization? The short answer is Yes!

What is live streaming?

According to Wikipedia.com, "Live streaming refers to online streaming media simultaneously recorded and broadcast in real time to the viewer. It is often simply referred to as streaming.

Live stream services encompass a wide variety of topics, from social media to video games. Apps such as Facebook, Periscope, and seventeen others include the streaming of scheduled promotions and celebrity events as well as streaming between users. In the field of social media, the term "live media" refers to new media that use streaming media technologies for creating networks of live  multimedia shared among people, companies and organizations. Social media marketer Bryan Kramer describes live streaming as an inexpensive "key marketing and communications tool that helps brands reach their online audience." Users can follow their friends' live video "shares" as well as "shares" related to specific content or items. Live media can be shared through any Internet website or application; thus, when people browse on a specific website, they may find live media streams relevant to the content they look for."

How can you use live streaming services through Instagram, Facebook, and SnapChat to help your business or non-profit organization?

There are many ways to use live streaming video to promote your Ohio business or non-profit organization, the possibilities are absolutely endless, you really just need to choose a strategy and run with it! We have put together a small list that should either help you get started or at least get the wheels turning in your mind to start that creative marketing process. 

  • Backstage 
  • Live interviews
  • Event coverage
  • Q&A
  • Video Series
  • Trending topics
  • Crowdsourcing
  • Field access

You can choose to give clients and potential clients alike, a backstage pass into your day to day operations. Why are reality shows so popular on television? It's pretty simple, people want to see what other people do day to day and what drama unfolds within that day! If you don't think that you have an interesting enough business or non-profit for a reality series, check your local cable listing and then get back to us, people will watch anything as long as it is entertaining! You could also choose to do live interviews with your customers or other business owners that you interact with on a daily basis, this could be informational as well as entertaining. Many cities and towns have local news but they can't cover every event, could you cover local events via live stream? You bet you could! You could do a weekly or even daily question and answer segment where you field questions from your social media accounts to give the people answers to the questions they have. You could choose to do a specific video series that goes over a particular ongoing topic or you could change it up every week as well. 

Trending topics are always a good way to tap into the cultural zeitgeist and make sure that you and your business are top of mind when your potential customers and looking for commentary on relevant events.You could give your clients field access, especially if you work a Jon that requires you to be out in the elements throughout the day. Think of all of the people who sit behind a computer for a living that would love to see some sun shine or get a local weather report from someone they know and trust! Lastly, crowdsourcing your live streams could be an easy way to get feedback from your clientele while making the dream completely about them and really not requiring much work on your end. It could be a win/win scenario for your Ohio business!

Will live streaming video marketing help me with Non-Profit donors?

If you are looking to learn more about raising more money for your Ohio Non-Profit, check out our post of that very topic! We know that people inherently trust, and follow, authority figures. These may be folks perceived as experts on a subject or as having social status. This is why celebrity and expert endorsements are often used to promote products. You can do this as well, and you can also work to establish yourself as a thought leader in your field. You can work on establishing yourself as an expert in your field more easily in today's climate with social media and the internet. You can find like minded people that could support your cause within social media groups. Don't hesitate to interact and give your opinion on topics you can weigh in on! 
It will take Commitment and Consistency! People will tend to commit when presented with an idea or appeal that fits their self-image. In a similar vein, people who make commitments tend to follow through with those commitments—and also to repeat their past behaviors—because of a deep need to be perceived as consistent. It’s a decision-making shortcut. When we make a decision, we like to feel we made the right one. If you remind me I made the decision to give to you previously, I’ll want to be consistent with myself. And I won’t have to do all the hard work to determine whether I should/shouldn’t give. Now it’s just a question of how much. The reason this is called “foot in the door” is that if you can get someone committed even at an entry level, you’re more likely to get them to recommit at progressively higher levels. By the way, if your donor previously attended an event or signed a petition, you can remind them of this as well. Once folks have committed to you in any way, they are more likely to continue that commitment. Folks are social creatures bent on creating and sustaining social bonds. If they’ve said “yes” to you once they’re more likely to do so again. Smaller “yeses” turn into larger ones. Remind folks by thanking them for what they did for you!

Connect with Us!

If you have further questions about live streaming for your business or non-profit organization or ideas you would like to share with us, give us a call or shoot us an email today! We want to write posts about your favorite topics, be sure to interact with us on social media and let us know what you would like to see! You can connect with us through the following channels… 

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